Webify Your Business Club #webify

Download your first Agenda and Worksheet here! We wanted to give you a sample of what you’ll be getting. Once you sign up, you’ll get one of these every week by email.

Starting your own Webify Your Business Club is easy.  Here, we’ll offer complete instructions to help you get started, including suggested text for your the Homepage and About page on your new Meetup group.

Step 1: Subscribe for free Agendas and Worksheets –>

You’ll see a sign-up form on the right hand side of this page. Fill in your name and email address and we’ll send you an Agenda and Worksheet to accompany each meeting. You’ll get one each week for 59 weeks.

Step 2: Become an Organizer on Meetup

You can organize your club anywhere you like but we recommend Meetup. Once you create your group, interested people will find you all on their own. That’s powerful. It means you don’t have to go out there and look for members. They will find you.

Step 3: Setup your new Group

Once you have become an organizer, you can set up your group. We suggest you name it something like Webify Business Club Philadelphia or Webify Business Club San Diego. The reason is simple. We’ll be marketing this community and that means people will be searching for it. If you include the name, it will make it easier for them to find you.

You’ll need descriptive text on two pages: the Home and About pages. The more, the better. They’ve studied this and the meetups with longer descriptions tend to have higher attendance at events. Scroll down to the bottom of this page and you’ll find sample text (including code where necessary) for these two pages. All you have to do is copy and paste, and you’re done.

Of course, you can change the text any way you like. This is your group, not ours. We just wanted to make it as easy as possible for you to get going. Once the group is live, you can go in and change the text any time you like. Make it your own. Link to your website. We want this to benefit you!

Step 4: Schedule Your First Meeting

Before you go live with your group, we suggest you already have your first meeting on the calendar. That way, people who find your group can immediately RSVP for the inaugural event. We recommend you make it at least two weeks away. It will take some time for people to join your group.

We have included sample text for your first meeting description as well. Just scroll down to the bottom of this page and you’ll see it after the Home and About page descriptions. Change the text to whatever you like. This is only provided to get you off to a running start.

Step 5: Open your Group to the Public

That’s it! Once you’ve created the group, included some descriptive content and scheduled your first meeting, you’re done. Open the group up to the public and let people find it on the meetup platform. It’ll be fun receiving the emails, telling you someone new just joined your group. It’s exciting.

Let us know if you need anything. We want this to succeed. We want to build a community where everyone is benefiting. We want to do something meaningful. You are now playing a part in that dream and we will support your efforts any way we can.

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Home Page Suggested Copy

Welcome to the CITY NAME Webify Business Club. The sole purpose of this club is to help small business owners, commission salespeople and self-employed service professionals grow their businesses by leveraging the internet.

We all know there are tremendous opportunities on the internet, but how to we tap into that? We’ll be covering a different topic each week and there are 59 topics in all. They fall into one of five main categories, as follows:

1. Define Your Business Model
2. Build an Effective Website
3. Participate in the Conversation
4. Calibrate Your Online Identity
5. Drive Traffic to Your Website

Click on the About tab to see all the individual topics and read more about our club. This club is organized and sponsored by YOUR BUSINESS.

About Page Suggested Copy

The Webify Business Club is based on a book written by Patrick Schwerdtfeger. It’s called “Webify Your Business: Internet Marketing Secrets for the Self-Employed” and there are similar clubs all across the country.

The idea is simple. Reading a book can only do so much. Everyone has a different style and everyone tries different things. We need to help each other and share our frustrations as well as our success stories. By accumulating ‘best practices’, we can all benefit and leverage the opportunities before us.

As mentioned on the primary Home page, we’ll be covering 59 topics in our weekly meetings. Each topic corresponds to one chapter in the book. Don’t worry. The chapters are only 3 or 4 pages long. You’ll receive a worksheet at each meeting that will add another practical element to the chapter and help you put the suggestions into practice.

Once we have completed all 59 chapters, we’ll go back to the beginning and start over. Each time, we’ll discover new ideas and share new success stories, allowing us all to improve our respective businesses. Here is a complete list of the chapters we’ll be covering:

Define Your Business Model

• Chapter 2 – Develop Expertise
• Chapter 3 – Limiting Beliefs
• Chapter 4 – Problems + PAIN = Profit
• Chapter 5 – Value Proposition
• Chapter 6 – Elevator Pitch
• Chapter 7 – Target Market
• Chapter 8 – List of Prospects
• Chapter 9 – Email Distribution Lists

Build an Effective Website

• Chapter 10 – Keyword Ideas
• Chapter 11 – Keyword Research
• Chapter 12 – Positioning Statement
• Chapter 13 – Website Development
• Chapter 14 – Website Sales Function
• Chapter 15 – Website Cornerstone: Focus
• Chapter 16 – Website Cornerstone: Depth
• Chapter 17 – Website Cornerstone: Value
• Chapter 18 – Website Conversation
• Chapter 19 – Email Marketing
• Chapter 20 – Expand the Frame
• Chapter 21 – Speak to Your Audience

Participate in the Conversation

• Chapter 22 – The Blogosphere
• Chapter 23 – Blog Directories
• Chapter 24 – Outbound Links = Currency
• Chapter 25 – Subscribe to Top Bloggers
• Chapter 26 – Social Bookmarking
• Chapter 27 – Blog Carnivals
• Chapter 28 – Conversations are Markets
• Chapter 29 – Leverage Facebook (only in the book)
• Chapter 30 – Leverage LinkedIn (only in the book)
• Chapter 31 – Leverage Twitter (only in the book)
• Chapter 32 – Social Media Mantras (only in the book)
• Chapter 33 – Social Media Integration

Calibrate Your Online Identity

• Chapter 34 – Google Analytics
• Chapter 35 – Understand Analytics Data
• Chapter 36 – Internet Directories
• Chapter 37 – Online Branding
• Chapter 38 – Categorize Your Content
• Chapter 39 – Beginner Content = Trust
• Chapter 40 – Intermediate Content = List
• Chapter 41 – Advanced Content = Revenue
• Chapter 42 – Killer Sales Copy
• Chapter 43 – Making Sales Online
• Chapter 44 – Website Shopping Cart

Drive Traffic to Your Website

• Chapter 45 – SEO: Keyword Saturation
• Chapter 46 – SEO: Homepage Mentality (only in the book)
• Chapter 47 – SEO: Link Building Tricks
• Chapter 48 – SEO: Diagnostic Tools
• Chapter 49 – Build Massive Credibility
• Chapter 50 – Understand the Process (only in the book)
• Chapter 51 – Publish Articles Online
• Chapter 52 – Post on Blogs & Forums
• Chapter 53 – Post on Yahoo & Amazon
• Chapter 54 – Upload Videos to YouTube
• Chapter 55 – Online Classified Advertising
• Chapter 56 – Pay-Per-Click Advertising
• Chapter 57 – Write a Press Release
• Chapter 58 – Start a Group or Club

Conclusions and Execution

• Chapter 59 – Wow Your Internet Audience
• Chapter 60 – Weekly Execution Plan

First Meeting Suggested Description

Come join us for our very first meeting. We’ll start with introductions so we all get to know each other. Networking and sharing referrals is a major part of this club. But after that, we’ll jump into our first topic.

We’ll be discussing how to develop expertise in a hurry! Having a narrow focus of expertise is a critical requirement to successful internet marketing. The good news is you can acquire the expertise quickly and it won’t cost you very much either. The bad news is that our information economy can be a bit overwhelming at times and it’s hard to know where to start. We’ll break it down and share ideas on how to get it done quickly and effectively.

Please bring your laptops. After we discuss the topic, we’ll take some time to actually get the process started. Of course, we can’t do everything together. But if we start together, we can help each other out and get comfortable with the process before we have to tackle it on our own. Try to read the chapter BEFORE the meeting. That will allow us to jump in quickly and get to the meaty stuff.